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Progress in Personalization
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"Progress in Personalization"
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How B2B Brands are Keeping Up with Rising Demands for Personalization

Using B2C personalization strategies, one B2B software company drove — no kidding— a 900 percent increase in click-throughs. A 35 percent increase in page views. And 1.2x greater engagement.

These are results you can’t ignore. Read our article Progress in Personalization to learn how they did it — and how you can follow suit. You’ll learn how to do the following:

  • Use artificial intelligence to power personalization.
  • Create relevant content for users with account-based marketing (ABM).
  • Drive cross-functional alignment that drives every team’s success.


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