Why it is still hard to get the customer journey right
Struggling to create profitable customer journeys for every customer? You’re not alone.
In highly competitive markets, winning (or losing) a customer often comes down to who can provide a truly excellent omnichannel customer experience. That means your customers move seamlessly from awareness through evaluation to finally making their purchase decisions.
This report explains how and why martech data integration problems hinder an accurate and holistic picture of most customer journeys — and how you can fix that.
Included in this survey report:
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