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Top 5 Marketing Models

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"Top 5 Marketing Models"

This free eBook describes five essential marketing models that will help you develop effective marketing campaigns.

Using the most appropriate techniques as part of your decision-making will ensure that you develop the most effective marketing plan for your organization.

You will learn:

  • How to use the 4 P’s Marketing Model to match products and services to specific market segments.
  • How to use the 4 C’s Marketing Model to view your marketing activities from your customers perspective.
  • How Keller’s Brand Equity Model to keep you on target when building brand equity.
  • How the STP Model can help you to define the exact make-up of your market segments.
  • How to use Pricing Models to help you identify the ‘best’ price at which to sell your products and services.


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