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"Top 5 Marketing Principles"

This free eBook describes the top five marketing principles that will help you to develop a marketing plan that meets the strategic goals of your organization.

It will also help you define the most effective and efficient marketing campaigns to include in this plan.

You will learn:

• How to use RFM Segmentation to inform your marketing communications decisions and planning.
• How to use Kapferer’s Brand Identity Prism to help you structure the development of the overall perception and image of your brand.
• How Customer lifetime value offers valuable insight into the worth of each new customer.
• How Net Promoter Score allows you to build a greater understanding of how your customers feel about your business and your brand.
• How the 4S Web Marketing Mix can be incorporated with traditional marketing communications activities to leverage the power of the online marketplace.

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