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"Ansoff Matrix"

This free eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction.

You will learn:

• How the Ansoff Matrix can help you to develop a strategy for improving your market position
• The four ways that an increase in market penetration can be achieved
• The risks inherent in a market development strategy and how these can be minimized
• The three approaches to brand extension that can maximize the opportunities for success whilst minimizing the risks
• The three methods that organizations can use to diversify into new markets with new products

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