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Porters Five Forces

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"Porters Five Forces"

This eBook describes Porter's Five Forces Framework, a technique that provides a model for industry analysis and business strategy development.

You will learn:

  • The five key factors the model uses to identify and evaluate potential opportunities and risks
  • The importance of defining your market accurately and how this can affect the usefulness of the results you obtain
  • How to measure competitive rivalry using the Concentration Ratio and the Herfindahl-Hirschman Index
  • How the availability of close substitute products can make an industry more competitive and decrease profit potential for the firms in the industry
  • The limitations of this model, which was developed in an environment quite different to the one organizations find themselves operating in today


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