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"Introduction to Business Strategy"

This free eBook describes top five business strategy models that are regularly used by management to assess long-term strategy.

You will learn:

• How Lafley and Martin’s Five Step Strategy Model can help you to develop a top-down strategy.
• How Hambrick and Fredrickson’s Strategy Diamond Model can help you to visualise where your organization fits into the larger business environment.
• How the Business Model Canvas can help start-ups to create an overall picture of their ‘ideal’ structure.
• How to use Porter’s Generic Strategies Model to gain competitive advantage in your market.
• How Mintzberg’s 5 P’s of Strategy Model uses five different approaches to help you develop your organization’s strategy.

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