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Creative Thinking for Managers

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"Creative Thinking for Managers"

This free eBook describes five popular creative thinking techniques that can help managers to encourage creativity within their team and to be more creative themselves.

You will learn:

  • That there are many different ways to innovate and selecting the one best suited to your organization and its resources is key.
  • How to use the Four Step Innovation Process to create an own in-house procedure for promoting innovation and creative thinking.
  • How the Charette Procedure can be used to address problems that need to have a large number of individuals involved.
  • How to use Crawford’s Slip Writing Method to create an open and encouraging environment for creative thinking and innovation.
  • How to use the SCAMPER Technique to generate ideas for new products and services.


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