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"State of Performance TV 2024"
tvScientific’s annual report on how marketing teams are leveraging performance TV advertising to effectively target their buyers and improve business outcomes.
What is the impact of performance TV on a company’s revenue?
How does the advertising channel compare to other marketing channels?
tvScientific surveyed more than 600 marketing professionals on how their teams use performance TV in their marketing mix and its impact on business outcomes. You may see the terms over-the-top (OTT) or connected TV (CTV) used synonymously with performance TV. For the sake of this report, when we refer to performance TV, we are referring to a broad term that includes OTT (the content) streamed on CTV (the type of device it’s delivered on).
Offered Free by: tvScientific
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