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Five Strategies for Communicating During a Crisis
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"Five Strategies for Communicating During a Crisis"
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Ensure that your customer relationships outlast coronavirus.

How can businesses maintain and build relationships with consumers when everyone’s world has been upended?

Drawing on nearly 70 years of combined experience in business practice, research, and education, the authors have found that five key strategies help companies weather crises and preserve their bonds with consumers.They call this the HEART Method: Humanize your company, Educate about change, Assure stability, Revolutionize offerings, and Tackle the future.


Offered Free by: Harvard Business Review
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